Founded in France in 1964 by Jean-Claude Decaux, this firm has grown to become the second largest outdoor advertising specialist in the world, and the market leader in Europe. JCDecaux Ireland is headquartered in Sandyford, and operates local offices in Belfast, Bunclody and Newry, as well as a brand new technical centre in Dublin. It is the number one large format provider and is the sole provider of advertising on LUAS. In 2008, the company launched a unique range of out of home street furniture, Metropoles and Metropanels, accompanied by a campaign entitled "Beautiful Faces" which successfully engaged with over 200 decision makers at agency and specialist level.

Established in Dublin in 1932, Butlers Chocolates opened its first café on Wicklow Street in 1998. There are now 15 such cafés in Dublin, Cork and Galway, along with one in London and two franchises in New Zealand. In 2008, Butlers developed a new hot chocolate product that created new space for the brand in the retail environment and the hot beverages category. Through comprehensive product testing, the company developed hot chocolate cups which melt when stirred into hot milk. New packaging was designed to reflect Butlers brand cues in a new and different category. The product has achieved strong sales volumes and has gained listings with multiples and specialty outlets.

Coca-Cola Ireland is part of The Coca-Cola Company, the world’s largest drinks business. The Coca-Cola Ireland marketing team carries responsibility for marketing almost 20 brands throughout the 32 counties. In line with its objective to develop new and innovative products, the company launched the Burn brand in early 2008, thereby entering the growing energy drink market through a strategy of targeted activation focussed on awareness/visibility, availability and extended trial. TV and cinema advertising helped build personality for the brand. The launch was highly successful, beating all of its key objectives and becoming established in the energy drinks market

M&P Sales & Marketing is one of Ireland's longest established companies. Originally established in 1882 as a Match manufacturer, Maguire & Paterson, the firm today not only owns the Maguire & Paterson range of matches, but also manages a number of high profile agency brands across various categories including food, household and personal care. Tackling the market decline in the use of matches, the company developed the brand new Candle Match product and launched it in 2008, rolling out through all operating channels including multiples, convenience and cash & carry. In addition to achieving high sales volumes at an early stage, this initiative also grew usage throughout the range.

O2 Ireland is a leading provider of mobile services, offering communications solutions to 1.6 million customers. Headquartered in Dublin's Docklands, and with a Customer Care Centre in Limerick, O2 has employs over 1,700 people. O2 was the first mobile operator to abolish all roaming charges on the island of Ireland. O2 and its owner Telefónica bring together two strong, successful, growth-orientated companies, jointly creating the second largest mobile operator outside China. In 2008, O2 created a revolutionary new offering called "O2 Clear" marketed as "Billpay - on your terms". The new product created a significant uplift in new connections, brand consideration, and customer satisfaction.