JCDecaux provide premium advertising space on various large format displays across the 32 counties. The company successfully launched the first bike share rental scheme in Ireland and the first in the world with ISO accreditation. This new product launch, the DublinBikes project, was met with scepticism initially, but the marketing people at JCDecaux set out to win over the hearts of Dubliners. An outdoor campaign drove traffic to a dedicated website, and the launch event was a branded visual spectacle. The annual target was achieved within a week of launch.

Bord Gáis Energy is a dual-fuel, all-Ireland business that serves over 900,000 customers. The company's entry into the residential electricity market involved some significant marketing challenges. It had to devise a new product offering that would be launched through a series of direct response channels, and which would both educate and motivate the target market to action. The comprehensive marketing strategy used the central creative theme of "The Big Switch". This initiative produced remarkable results, with a particularly strong performance through online channels.

Chartered Accountants Ireland is the leading professional body for accountancy, operating across the 32 counties. The organisation launched a new product for experienced graduates, called The Elevation Programme, offering a flexible approach to qualifying in the profession. The marketing team identified that there was a growing segment of mature students not being served by the existing product. Key target groups were pinpointed for an alternative approach. A dedicated product team implemented a campaign involving online, radio, advertorial, direct mail and briefings. Results were excellent and the product has been successfully launched.

RTÉ, Ireland's national public service broadcaster, developed and launched its new online TV catch-up service, the RTÉ Player, in April 2009. The new product was designed to address the changing viewing habits and media consumption of today's audiences. With robust quality, usability and design, the product provides a means for Irish and overseas online audiences to watch TV programmes after initial broadcast. The supporting launch campaign included TV, radio, online, print, social media and PR. The campaign has resulted in over 10 million programmes being viewed in the first year.

Ulster Bank Group serves 1.9 million personal and business customers, and it has a presence in every county in Ireland. The toughening marketing for deposits here at home led the bank's marketing team to seek growth opportunities overseas, and Britain was selected as a new market for two new online deposit products, specifically developed for entry into the British market. The eSavings Plus and the Pathway products were launched as keenly-priced direct online offerings. This marketing strategy resulted in the highest volumes ever achieved by the bank for a new product launch.