EasyFix Rubber Products designs, develops, patents and markets a range of products for the agricultural, equine, safety and construction markets. Established in 1996, and based in Ballinasloe, the company is the market leader in Ireland and Britain for agricultural matting. To increase its export sales to Europe, Saudi Arabia and North America, EasyFix set about devising and implementing a marketing strategy to fast-track its growth and gain international recognition. Leveraging limited resources, it engaged in methodical target market evaluation and selection, and it deployed an integrated strategy to agree strategic alliances, sell direct and grow its dealer network.

Aran Candy specialises in the manufacture and worldwide distribution of high quality gourmet jelly beans, with 98% of production exported to 46 countries. The company was established in 1998 and produces beans under the Jelly Bean Factory brand at its plant in Blanchardstown for supply to Europe, the Middle East, the Far East, Australia, New Zealand and Canada. The company has sales offices in Britain and Bahrain and its product is available in over 35,000 stores in the UK alone including Tesco, Debenhams, ASDA and Blockbuster Video. The business has grown its sales impressively in recent years, and it has refreshed its packaging as well as introducing pack innovations.

From its origins in 1985 in Australia, Minelab set up in Ireland in 1998 and operates from Bandon. The company has made its name through the development of ground breaking metal sensing technologies for consumer and de-mining projects around the world. Now part of the Codan Group, the Irish operation is responsible for the marketing, sales and distribution of its products to developing consumer markets in EMEA countries. It most recently led the global release of a new high-end product, requiring differentiation and cost justification, and a global marketing campaign was implemented including innovative use of the web, resulting in a very strong sales performance.

Process Master has developed a unique software set that enables the capture and design of business processes. The firm's mission is to organise the corporate world's business processes in a way that makes them more useable and manageable. Process Master is a user friendly and productive solution, allowing users to quickly and easily capture and document a process, identify waste and areas for improvement in that process, with the added benefits of being able to computer automate not only the process but the employee education of how the process is to be delivered. The firm has implemented a marketing plan to raise web performance, and to methodically identify and target qualified prospects.

Sofrimar was established in 1979 to harness the abundant supply of shellfish and whitefish landed at Kilmore Quay, with a view to supplying key European markets, particularly France. The name itself is an acronym, standing for Société France-Irlande de Marée. Sofrimar today employs over 70 people at its state of the art facility, producing fresh, frozen, cooked and live shellfish. The company supplies to retail multiples as well as foodservice distributors internationally. Sofrimar has continued to invest in its process facilities, and together with a dynamic marketing strategy this has enabled the company to expand rapidly. It now supplies all the key European markets and is a major exporter to Korea.