As Ireland faced the peak of its’ homeless crisis in 2019, An Post felt an urge to act. Supported by Folk Wunderman Thompson An Post created ‘Address Point’, a free nationwide service that provides a fixed address to those without a fixed home. It enables them to receive regular post and access essential services by creating a fixed proxy address at local post offices, allowing them to collect their post at a time and place convenient to them. Address Point was welcomed with open arms by the homeless community and has been adopted by over 1/3 of the adult homeless population.
Winner
Dublin Bus’ Diversity and Inclusion Strategy is designed to meet the changing needs of our customers, and to deepen our connection to the diverse communities we serve. We are committed to providing an accessible service for all our customers, as demonstrated by the Travel Assistance Scheme. Unless you need the scheme, you have probably never heard of it. So, we wanted to drive awareness of this scheme to all Dubliners, people with disabilities and their support networks. The campaign ‘Freedom of the City’ was very well received, further cementing our commitment of diversity and inclusion in the local community and beyond.
Finalist
As Ireland has become a more progressive society, we are breaking down the stigma and openly discussing mental health issues. Londis is proud to be championing this cause as suicide is still a big issue in Ireland. Pieta House offers support to those with suicidal ideation and also families and friends of those who have been bereaved by suicide. Londis are delighted and proud to support this great cause as much as we can. Over the last four years, Londis retailers have raised over €400,000 for Pieta House and will continue to do so in 2020.
Finalist
KBC Bank Ireland
Jean Stanley
KBC employees have raised over €250,00 in funds to support the Alzheimer’s Society of Ireland, however, both partners agreed that more could be done to afford a deeper, more strategic and high impact engagement. So KBC and the ASI worked together to complete a campaign enhancing the reach of Ribbon Day, through a social media campaign using the hashtag #MakeMemoriesMatter. The partnership has given The ASI an opportunity not only to raise sizeable funds for our supports and services, but has also allowed us to bring awareness of dementia, our advocacy work and information helpline to an even wider community.
Finalist
The campaign “SSE Airtricity Community Fund – Supporting Community Across Ireland” has uniquely told the powerful stories of how wind energy is supporting local community across Ireland to transform for the better. The campaign has helped shine a positive spotlight on some of the communities who live near our SSE Renewables windfarms and who have been supported by the SSE Airtricity Community Fund. The campaign creates a greater understanding of the impact that wind energy makes daily and supports a more positive attitude to wind energy in the community, and contributes to the social, environmental and economic well-being of local communities.
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