Corporate.ie
Sabrina Egerton
Revolve Marketing & PR
Jenny Cullen
Celtic Wind Crops
Michelle McCoy
Thérapie Clinic
Mahbobeh Sabetnia
Having launched new healthy snacking products which aligned with the markets most recent and anticipated trends, Good4U continued its growth by strengthening the brand and successfully launching into one of the world’s most popular high street stores across eight markets. Together with a brand new packaging design as well as a targeted marketing campaign, Good4U is providing healthy food and snacks to people across the globe whilst maintaining the vision of making healthy eating affordable and accessible to everyone. The firm is now market leader for sprouted seeds in Ireland and Britain.
Winner
Corporate.ie
Sabrina Egerton
The restaurant industry has seen a dramatic rise in consumers’ expectations for food quality. With growing demand for Irish produce and transparency, Fire Restaurant and Lounge wanted to share their passion and commitment to supporting sustainable local Irish produce while educating their customers on the food they are eating when they dine at Fire. The business adopted a customer-focused approach and engaged consumers with video, creating bespoke events and a series of multi-channel campaigns both online and offline that introduced customers to the people behind Fire, including the farmers and producers. This generated real results, building trust and reaffirming its positioning in the market.
Finalist
Revolve Marketing & PR
Jenny Cullen
Revolve Marketing and PR is a full-service marketing and public relations agency catering to international brands within the fashion, beauty, healthcare, interiors, food, arts and entertainment industries. Revolve was established in 2004 and it also has a presence in London and New York to cater for international clients. With a small staff, Revolve’s success is based on research and planning, clever promotion and use of social media. Revolve’s emphasis on digital drives brand awareness and is an example of content marketing which helps keep existing and prospective consumers up to date with what’s going on in the business.
Finalist
Celtic Wind Crops
Michelle McCoy
Celtic Wind Crops has developed a natural food supplements business on the Cooley Peninsula in Co. Louth. The company has delivered strong growth in its first trading year, and has achieved listings with major retail and wholesale customers in the healthstore and pharmacy sectors in Ireland and Britain. Having exhibited at several international shows over the past year, the company is engaged in over 15 European countries and is in advanced negotiations with a number of companies in both retail and online channels. Celtic Wind Crops has registered with the FDA in the USA and is in talks with retailers in New York to become the first company in the US to stock Celtic Wind Foods and Food Supplements.
Finalist
Thérapie Clinic
Mahbobeh Sabetnia
Thérapie Clinic’s success as a small business is built upon educating and enagaging customers cost-effectively across channels and implementing promotional campaigns such as the 1 cent sale concept with a fresh twist each time. Campaigns are promoted through Facebook, Instagram, Google and audience networks which generate high engagement as well as through pay-per-click ads and direct marketing emails. Since Thérapie Clinic started out in Dublin in 2001 offering beauty treatments, the business has opened 11 outlets offering an extended range of treatments. The small team has developed expertise in ecommerce and the use of digital techniques.
Finalist