Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. In 2005 Diageo acquired the iconic Irish whiskey brand, Bushmills, which is distilled in Co. Antrim. The brand's 400th anniversary in 2008 provided the marketing team with an opportunity to connect more strongly with audiences in the domestic market. A campaign was developed around "The Bushmills Trek", and with the assistance of colleagues at Cybercom, the marketing team implemented an eight-month e-marketing programme to target the 25-34 year old market segment. All key metrics were increased versus the previous year, including market share and volume sales.

Meteor Mobile Communications was established in 2001 and it became well established in the youth market. In 2008, it faced aggressive competition for this market segment, and the marketing team responded with the "offer of a lifetime"/Genie campaign. This was designed to strengthen the relationship with younger audiences who were very active online, especially in the social networking space. The Magic Mobile Genie character was brought to life online with profiles on Bebo and Facebook as well as through interactive advertising formats and specially created downloadable content. The overall result of this interactive campaign was the engagement of users in record numbers.

Ulster Bank's marketing team for the eSavings Plus product sought to find a means of make the product stand out in a cluttered market for lump sum deposits. The bank opted for a digital-only campaign to drive new account openings and deposits, aimed at creating a dominant online presence through original, unique and engaging creative. Supported by Cybercom, a two-pronged approach was developed, utilising online display advertising and Google PPC. Daily "Track and Act" was implemented to monitor key metrics in real time, enabling fast reaction for maximum efficiency. The resultant uplift in new account openings and volume of funds deposited reflected a very high level of return on investment.

Ulster Bank is a subsidiary of Royal Bank of Scotland (RBS). The marketing team at the bank sought to leverage the RBS sponsorship of the Six Nations rugby tournament to build affinity with the Ulster Bank brand throughout Ireland. Assisted by Cybercom, the bank implemented a campaign to create a sense of affinity that could also drive sales leads. Using digital technologies, the campaign enabled customers and prospects to interact and engage with the brand in a way that could not have been achieved through any other medium. The rich media online advertising involved an "in-banner" rugby challenge game. The click through facility for loans applications achieved a major increase in new loan applications and draw-downs.

Vodafone is Ireland's leading mobile operator with 2.33 million customers. Recognising the requirement to communicate with target audiences in new and innovative ways around the crucial Christmas period, the marketing team turned to e-marketing. A campaign was developed to target the 18-30 market on social networking site Bebo, in the first ever online game of pass the parcel. Once a day the parcel stopped with one lucky winner. Functionality within Bebo was leveraged to support the campaign. The campaign achieved high levels of engagement, and performed very well cross all key metrics. Participants also opted in for future communications enabling the development of a permission based CRM database.