The success of the GAA's Feachtas na Gaeilge 2013 underlines the positivity that exists towards the Irish language and reaffirms its importance to the association. Crucially, it did not focus exclusively around Croke Park, but reached out to the areas where the Irish language has deep roots. It linked with household name players such as Marc Ó Sé, Neil McGee, Joe Canning and Ciarán Kilkenny, underlining the modern use of the Irish language as a daily medium. Posters and videos carried the statement "Is linn ar fad an Ghaeilge, is leatsa í a labhairt", which represented a new departure and a first engagement with players.

Abair.ie is a research initiative based in Trinity College Dublin which is aimed at developing state-of-the-art speech technologies and linguistic resources for the Irish language. These technologies are crucial to ensure that Irish can harness the enormous potential these modern digital developments can offer. Abair has produced a series of Irish synthetic voices, which are made freely available on the abair.ie website. Users can enter text and hear it spoken aloud in fluent Irish. There is a growing demand for the Abair facility from businesses, social networks and public bodies targeting the Irish language.

The Irish Daily Mail is passionate about producing everything in Ireland, and its market positioning is helping the newspaper to grow in a declining market. In recent years, the Irish Daily Mail has continued to invest in positioning itself as a truly Irish newspaper. The production and promotion of the "Gaschaint" series represents a cost effective means to underline its positioning. The newspaper produced over a million copies of "Gaschaint", supported with a national TV and strategically thought out PR campaign. Leveraging the marketing mix with its association with Foras na Gaeilge, the results showed a substantial increase in sales and market share.

The Irish Wheelchair Association took a new direction in 2013 with its Angel Campaign and developed an Irish Fun Pack to educate children on disability awareness in a fun and innovative manner. The response was so positive that it led to an Irish travel version. What was achieved in a short space of time opens a new area of marketing which is new and full of potential allowing the charity to promote its work in a novel way. The initial reaction has led to an increase in Irish language marketing activity across the board, and the use of Irish has provided an opportunity to take the Angel Campaign to the next level.

Three operates the national broadband scheme to bring broadband to particular rural areas which have not yet secured internet access. This rural initiative was very specific in targeting particular areas and communities, something that had to be taken into consideration when communicating with them. As part of its plan to differentiate through its communications, Three decided to implement targeted messaging in Irish in certain geographies. Combined with a promotional pricing offer, sales increased significantly and also post campaign analysis demonstrated that the approach taken achieved cut through and a positive reaction.