To unlock Heineken® 0.0’s potential we faced the challenge of reframing the ambition for the brand. To overcome the challenge we developed a campaign under the ‘Now You Can’ brand proposition. This captured the essence of Heineken® 0.0 and transformed traditional non-beer moments into new beer occasions, for example having a NA beer before driving, in the gym or at work. The results, be it from sales, market share or equity point of view all indicate that we have indeed moved Heineken® 0.0 into the big brand space, propelling it from the limited world of moderation to the liberated world of mainstream beer.

After extensive brand deep dives and in-depth consumer research, FULFIL refined their target audience and launched a new brand campaign Life’s Wonderfuel. FULFIL launched two creative campaign bursts in 2019 to bring Life’s Wonderfuel to life. The OOH campaign ran in May and September nationally in Ireland and in London and Manchester. Following a full 360 plan, the Life’s Wonderfuel campaign was also rolled out in-store through Point of Sale with a revised design to fit the campaign look and feel and it also extended to Digital with a #FeedtheDream social activation which ran for 6 weeks.

Toyota Ireland is Irelands leading manufacturer of Hybrid cars. Currently the best-selling car in Ireland is a Toyota Hybrid. Having invested in Hybrid Technology 20 years ago, Toyota Ireland knew that Hybrid was the right path to take Ireland’s drivers away from diesel and towards full electrification. The marketing challenge was to bring the customer with us on that journey and convince them that Hybrid was the powertrain of today and diesel was firmly in the past. With the support of Javelin, Toyota Ireland’s brand promise was brought to life; “Built For A Better World.”

In 2018 the new brand idea ‘There’s a glass and a half in everyone’ was launched but the Cadbury Ireland team knew that UK TV and OOH assets alone would not suffice. Alongside The Public House, FleishmanHillard and Carat, they developed a strategy to build brand equity by bringing the brand idea to life in a way that was locally relevant. Using a variety of channels, they spotlighted real life examples of the glass and a half generosity by Irish people. The 2-year campaign resulted in exceptionally strong brand growth, driving brand penetration and share against a stagnant category

Market data and commissioned research with highlighted the growing challenge Flahavan’s faced from private label (PL) competitors, with discounters gaining ground and PL products becoming an increasingly acceptable component of the weekly grocery shop. There was a need for Flahavan’s to improve relevance among younger audiences by moving away from the traditional, and instead dialling up its reputation around quality and expertise. Working with BBDO Dublin, the “Not your Run of the Mill Oats” campaign embodied Flahavan’s response – effectively communicating the brand’s superiority and authentic story in a compelling manner which engaged younger audiences and reinforced the brand as market leader.