Topaz acquired the Irish retail and commercial fuels businesses of Shell and Statoil, and spent €50 million on its investment and expansion programme and created 400 new jobs. It is the largest fuel convenience retailer in Ireland. The company rolled out a new brand identity across all consumer touch points, and it had to fit the full range of media including advertising, POS, retail promotion, and internal and external signage. The starting point was a vision of the station of the future, and the brand campaign was extensive and complex. The results of the campaign in a very short timeframe were remarkable, going from zero as a new brand, to highest across a range of metrics.

As a leading commercial organisation, An Post provides a wide range of services which encompass postal, communication, retail and money transmission services. The organisation is the custodian of an immensely powerful human, physical and retail network. The marketing team saw the need to modernise the brand and communicate its brand essence of Green, Keen and Connected more substantially to its customers. A new B2B programme was launched, and the youth marketed was targeted through the Oxegen music event. Working with their partners in Javelin, the marketing team implemented a range of initiatives, including The Chain TV ad, which achieved very high levels of recall and positive reactions from consumers.

Cadbury plc is a major global company, which manufactures and markets branded confectionery products worldwide. Cadbury Ireland opened its first Irish factory in 1932, it employs 1200 people here, and it exports 80% of its chocolate produce. The Wispa bar was launched in 1983, but was delisted in 2003. The marketing team detected a residual undercurrent of interest in the product and decided to bring it back. A major brand campaign was launched encompassing press, outdoor, PR and experiential activity. The campaign was a resounding success, enabling consumers to connect with the brand in a fun and engaging manner. The Wispa achieved top slot in the confectionery market after launch.

HibernianAVIVA is Ireland's leading insurance company with 1.2 million customers across the general insurance, life & pensions and health sectors. With an ambition to achieve significant growth in Ireland, the firm articulated a vision of One Aviva, Twice the Value. The marketing team created a brand platform based on peace of mind, and created a brand campaign involving the butterfly visual metaphor. Three creative campaigns were delivered through 2008, and the activities also comprised online, retail and internal communications. The campaign performed very strongly on advertising effectiveness metrics, and the business indicators were greatly improved, with increased market share and sales revenues.

Zurich is the world’s fourth largest insurance group. Up to June 2008, the company traded in Ireland under the Eagle Star brand. The group adopted a single brand strategy in all markets and the marketing team took on the challenge of implementing the change whilst preserving and strengthening the brand values. The aim was to make the brand local, friendly and accessible, so it had to have a local personality and a connection with the local market. Seven Irish celebrities were engaged to talk about their names and nicknames, and the creative was carried through to TV, press, radio and outdoor. The primary aim was to build prompted awareness, and a huge uplift in this was achieved.