First established in 2004, Aviva Health Insurance Ireland continues to be the fastest growing health insurer in Europe, resulting in almost 250,000 customers. The marketing team was challenged to deliver two re-brands within a single year, and implement the Road to Health strategic plan. The product suite was reengineered, and the purchase process was streamlined, creating a better customer experience. Communications activity greatly increased brand awareness, evidenced by customer tracking. The resulting steep uplift in business and market share equated to Aviva out performing the market 3:1.

As a leading commercial organisation, An Post provides a wide range of services which encompass postal, communication, retail and money transmission services. The organisation's Mail Media Unit delivers added value to marketers and agencies through thought leadership and compelling research into how direct marketing works. The expert direct marketing team has worked to successfully create a clear market space for this medium, launching a range of exciting new initiatives to connect with the marketing community, including a new web presence, communications mechanisms, events series, and a relationship marketing programme.

Bord Gáis Energy is Ireland's first dual-fuel energy provider supplying gas and electricity to over 900,000 customers. The organisation's recent entry into the residential electricity market was a classic marketing success story, and the team that created the strategy had to grapple with a variety of complex challenges. The brand was redefined and the launch plan was implemented at speed, involving a change of company name and logo, and a large scale communications programme across a variety of media. The launch saw the acquisition of over 300,000 new customers, significantly above independent projections.

Concern Worldwide is an international humanitarian organisation dedicated to reducing suffering and ending extreme poverty in the developing world. Concern works with the very poorest people in 28 countries across the globe. With over 40 years experience, Concern responds to emergency situations and also undertakes long term development work. The Haiti earthquake in January 2010 saw the marketing team swing into action, and within hours, coherent communications were going out through the media. Relying on clarity of roles and planned team coordination, problems were speedily tackled and resolved, and donations reached record levels.

The Gift Voucher Shop (GVS) launched in 2002 in partnership with An Post and it is now Ireland's leading provider of gift vouchers and gift cards in both the consumer and corporate sector, employing 65 people. GVS created the market leading nationwide multi-store gift voucher and gift card, the One4all. Channels extend across the An Post network, a corporate sales team, the PostPoint network including Topaz outlets, a website and a call centre. In 2009 the marketing team launched the One4all product in Britain, in addition to centralising all marketing activity.